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,99 or ,00 – when charm pricing backfires
Neuromarketing PrincipleProducts ending in 99 are considered cheaper. ApplicationWhile this is beneficial for many products and brands, luxury and high-quality products should be cautious with...
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How to unlock Gen-Z's Buying Potential using emojis
Neuromarketing PrincipleStudying the relationship between emojis and effectiveness of marketing communications ApplicationAdding emojis to your marketing strategy will increase conversion Emojis have...
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Goods versus Services: Why Buyers and Sellers Disagree
Neuromarketing PrincipleThe gap between what sellers charge versus what buyers are willing to pay is larger for services than for goods. ApplicationWhen selling a service, do not focus on the...
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The psychology behind influencer marketing
Neuromarketing PrincipleUnderstanding how consumers’ perception of similarity and identification with social media influencers (SMIs) impact their emotional responses, motivations and subsequent...
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Small, Regular or Plus Size? How Restaurant Menu Labeling Influences Healthy...
Neuromarketing PrinciplePeople make healthier choices when food portion size is labeled in alignment with self-image concerns, like undesired weight ApplicationRestaurants and food companies can...
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What are the most effective nudges against alcohol, tobacco, and other...
Neuromarketing PrincipleAssociating unhealthy behavior with negative outcomes may reduce the amount of people performing it. ApplicationAlcohol and tobacco consumption can be more effectively reduced...
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The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name...
Neuromarketing PrincipleThe length of a brand name influences perception of and preference for a product. ApplicationWhen marketing food products, companies can adopt shorter, phonetically appropriate...
View ArticleSliced Bars or Imperfect Stars? How to Shape Consumer Preferences with Your...
Neuromarketing PrincipleHumans are innately inclined to spontaneously create a whole image out of impartial or missing visual elements. Based on this level of visual processing called Gestalt,...
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Unveiling the effect of anthropomorphism in food marketing
Neuromarketing PrincipleAnthropomorphism is a psychological principle that involves attributing human characteristics, emotions, or qualities to non-human entities and has an important role in...
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